![]() ![]() ![]() These hidden messages usually have the purpose of associating the advertising brand with some kind of primary sensation, so as to unconsciously mobilize the masses towards consumption , or to induce some kind of sensations in them that the company can then capitalize on. For example, if an ad subliminally induces hunger in its viewers, then it will surely sell them food.įrom there comes the name of this type of advertising : subliminal means that it passes below ( sub – ) the limits ( liminal ) of perception. Subliminal messages are not exclusive to advertising, however. In many cases they have been used with artistic or experimental foundations, since there is still no official consensus regarding the true functionality of these types of messages. Subliminal advertising operates directly with the unconscious , letting the images be perceived by the passive aspects of the mind, and therefore without said message being controlled or supervised by the instances in charge of doing so. It is a type of illicit advertising in most laws , since it has the ability to enter a hidden message in a notice or in an advertisement, without the viewers being able to perceive it or be aware of it. Subliminal advertising is called all types of advertisements, usually visual or audiovisual, that contain an undetectable message to the naked eye and that encourages consumption or that moves the viewer in a certain direction. We explain what subliminal advertising is, its history and types that exist. In addition, its main features and some examples. ![]()
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